subculture

The Short, Tragic, and Instructive Life of Anarcho-Punk

By Jackson Albert Mann

“I don’t think that the politics of anarcho-punk had that much to do with anarchism anyway… more like militant liberalism.”[1]

 

This is how Ramsey Kanaan, ex-vocalist of the Scottish punk band Political Asylum and founder of left-wing publishing houses AK Press and PM Press, characterized the politics of anarcho-punk, the wave of anarchist punk rock bands that washed over the United Kingdom in the early 1980s. His reflection comes from the final section of Ian Glasper’s colossal anarcho-punk oral history, within which similar sentiments are expressed by many former anarcho-punk musicians. They are right to feel ambivalent. In the first years of Thatcher’s rule, anarcho-punk developed into a surprisingly dynamic politico-cultural movement. Yet, by the end of the decade the movement had disappeared just as quickly as it had emerged, leaving behind a few catchy hooks, some memorable graphic design, but virtually no coherent political culture. For all of its bluster about political commitment, anarcho-punk was a spectacular failure.

Reading through Glasper’s numerous interviews, one is tempted to locate the origins of anarcho-punk’s aimless demise within the movement itself. Indeed, this is what many participants, fans, and scholars believe. According to Punk graphic design scholar Ana Raposo, it was competing “claims for authenticity” within the movement that generated the “cliquey, insular, and negative” attitudes which led to its downfall.[2][3] I would argue, however, that anarcho-punk’s eventual anticlimactic decline was a symptom of something external to the movement; the dire position of left-wing politics in the 1980s UK. To dismiss anarcho-punk without a proper analysis of its full politico-historical context is to do the contemporary Left a great disservice. An exploration of the movement’s rise and collapse holds important lessons for socialist cultural activists now aiming to construct what William Harris recently called “working-class cultural institutions.”[4]

 

A Political Economic Perspective

Alastair Gordon is one of the very few punk scholars to have analyzed the anarcho-punk movement from a political-economic perspective. In his short monograph on legendary anarcho-punk band Crass, Gordon proposes that the historical material foundation of anarcho-punk’s emergence was the UK’s rising youth unemployment rate combined with the effects of the country’s still comparatively generous welfare state.[5] At the turn of the decade, the UK unemployment rate doubled from six to about thirteen percent and remained around this level until 1987.[6] Lack of jobs created a state of enforced idleness for tens of thousands of young people and due to the welfare state’s material support, they had no compelling reason to protest or change their condition. This produced a social environment in which large numbers of youth began to pursue full-time their interests in a whole host of cultural activities, including music-making. It was this free time and disposable income, more than anything else, that formed the foundation of anarcho-punk’s most compelling structural feature; its economic independence from the UK music industry. Accordingly, the nature of anarcho-punk’s opposition to the music industry went far beyond the rhetorically subversive gestures of its first-wave predecessors such as the Sex Pistols or the Clash, who were branded as sell-outs by anarcho-punks for signing major label deals.

The early 1980s saw an explosion of anarchist-flavored independent, often band-run record labels, venues, and recording studios, as well numerous band- and fan-edited magazines. Punk scholars are correct to attribute much of the impetus for this explosion to Crass. Using the financial resources they gained from their unexpectedly successful 1978 debut album, Feeding of the 5000, the band established their own record label and press at Dial House, an informal artist colony and collective living space north of London, which drummer Penny Rimbaud had been running for almost a decade. It goes without saying that Crass’ do-it-yourself approach to cultural production was an inspiration to many young people in the UK. But, what made the early 1980s unique was the material reality of mass youth unemployment. It was these conditions that allowed the widespread replication of the Crass model by hundreds of young Punk musicians.

Indeed, Crass Records became merely the first in a vast patronage network of loosely-affiliated band-run record labels independent of the music industry proper. Anarcho-punk groups such as Conflict, Flux of Pink Indians, The Mob, Poison Girls, and Chumbawamba, all of which got their start on Crass, went on to form their own labels. Despite the excessive amount of ink that has been spilled to interrogate anarcho-punk’s subversive aesthetics, it was the sustained economic independence of this expanding patronage network that was the truly defining feature of anarcho-punk as an oppositional politico-cultural movement. The movement’s emphasis on its structural-economic autonomy and hostility to the capitalist music industry as the primary elements of its authenticity were in fact its most salient connections to anarchist ideologies, resembling a form of cultural syndicalism. These were advantageous conditions for an emerging oppositional movement of politically committed musicians. So why did nothing much come of anarcho-punk?

 

The Patronage Network Needs a Patron

In a recent article I co-authored with art historian Patricia Manos on Nueva Canción Chilena, the political folk music revival that swept Chile during Salvador Allende’s tumultuous socialist administration, I claim that for a politically committed culture to blossom, it must be actively mobilized by political groups.[7] In the case of Nueva Canción Chilena, a musical movement that already possessed a certain level of internal organization was actively courted, supported, and finally incorporated into the structure of the Communist Party of Chile (PCCh) and later on, into Allende’s Unidad Popular (UP) socialist coalition government. In both instances this was done through the establishment of political record labels run semi-autonomously by members of socialist and Communist youth organizations.

Anarcho-punk emerged in very different circumstances. The early 1980s were a disastrous moment for left-wing politics in the UK and no militant left-wing organization capable of courting, supporting, and absorbing this wave of young, politically committed musicians existed. The Labour Party, never a bastion of radical leftism, was, nevertheless, entering the first years of a decades-long crisis, a catastrophic period during which the Party was thoroughly neoliberalized by a hegemonic, Thatcherist Toryism. Despite this, individual anarcho-punk musicians and bands did attempt to forge formal connections with issue-based political organizations such as the Campaign for Nuclear Disarmament (CND), the Animal Liberation Front (ALF), and numerous anti-fascist and anarchist splinter groups. However, these organizations found themselves in a similar position to anarcho-punk: that is, the lack of an ascendant progressive movement left them atomized, often ineffective, and in no position to be the patrons of a nationwide cultural movement.

Attempts were made to mobilize the anarcho-punk movement for political action independent of organizations. Working through the structure of environmentalist NGO Greenpeace’s London office, a coalition of anarcho-punk musicians and fans organized the Stop The City (STC) protest of September 29th, 1983, during which several thousand activists occupied London’s financial district and severely impacted its normal operations. A second STC took place on March 29th, 1984. Notably, while a large trade union demonstration in support of the 1984 Miners’ Strike was held in London on the same day, no effort was made to integrate the two events. Punk scholar Rich Cross believes that anarcho-punk’s inability to develop a meaningful relationship with a trade union movement in the midst of a historic strike “highlighted not only the weaknesses in the culture’s ability to broker alliances, but also… its lack of interest [in] a wider common cause.”[8]

 

A Lesson In Tragedy

Cross may be right that by 1984 anarcho-punk musicians' interest in building coalitions with left-wing organizations was waning rapidly. A deeper analysis, however, reveals this developing apathy as a consequence of external factors. It was the declining UK Left’s inability to court this musical movement, a clear expression of general political, economic, and cultural discontent within the mass of young people, that led to anarcho-punk’s inward turn. Without the patronage and momentum of an ascendant Left, anarcho-punk became an insular world and its most negative aspects, such as competing claims of ideological purity, fracturing cliques, and anti-political apathy, became its defining features.

Reduced to its angry rhetoric and subversive aesthetic, anarcho-punk may appear as a utopian farce, in which masses of idealistic youths screamed truth to power over crunching chords and pounding drums, but took little interest in real political action. In context, however, the anarcho-punk movement represents something very different; a cultural expression of mass discontent emerging just as the political forces necessary for its development were entering full retreat. Anarcho-punk’s very lack of direction constitutes yet another profound tragedy that took place during a period of British history already filled with bitter setbacks for the working class. In the dark Thatcherist years following the National Union of Mineworkers’ devastating defeat in the 1984 strike, anarcho-punk’s cohesion as a unified politico-cultural movement disintegrated, and what could have been the soundtrack of a heroic left-wing resurgence became the last thing the British working class heard before lapsing into a decades-long neoliberal coma.

 

Notes

[1] Ian Glasper, The Day The Country Died: A History of Anarcho Punk 1980-1984 (Oakland, CA: PM Press, 2014), 446.

[2] Ana Raposo, “Rival Tribal Rebel Revel: The Anarcho-Punk Movement and Sub-cultural Internecine Rivalries,” in The Aesthetic of Our Anger: Anarcho-Punk, Politics and Music. Edited by Mike Dines and Matthew Worley (New York, NY: Minor Compositions, 2016), 89.

[3] Glasper, The Day The Country Died, 410.

[4] William Harris, “Why We Need Working-Class Cultural Institutions,” Jacobin Magazine, July 18th, 2020, https://jacobinmag.com/2020/07/social-poetics-working-class-culture.

[5] Alastair Gordon, Crass Reflections (London, UK: Active Distribution, 2016), 89-90.

[6] James Denman and Paul McDonald. “Unemployment Statistics from 1881 to the Present Day.” Labor Market Trends 104, no. 15-18 (Winter 1996).

[7] Jackson Albert Mann and Patricia Manos, “The Case for a Culture International: Learning from the 20th Century Latin American Left,” Socialist Forum 2, no. 1 (Winter 2020).

[8] Rich Cross, “‘Stop The City Showed Another Possibility’: Mobilization and Movement in Anarcho-Punk,” in The Aesthetic of Our Anger: Anarcho-Punk, Politics and Music. Edited by Mike Dines and Matthew Worley (New York, NY: Minor Compositions, 2016), 143.

 

Further Reading

Berger, George. The Story of Crass. Oakland, CA: PM Press, 2009.

Beastly, Russ; Binns, Rebecca. “The Evolution of an Anarcho-Punk Narrative, 1978-1984.” In Ripped, Torn, and Cut: Pop, Politics, and Punk Fanzines from 1976. Edited by the Subcultures Network, 129-149. Manchester, UK: Manchester University Press, 2018.

Cross, Rich. “‘There Is No Authority But Yourself’: The Individual and the Collective in British Anarcho-Punk.” Music & Politics 4, no. 2 (Summer 2010).

Donaghey, Jim. “Bakunin Brand Vodka: An Exploration in the Anarchist-punk and Punk-anarchism.” Anarchist Developments in Cultural Studies 1 (2013): 138-170.

Gosling, Tim. “‘Not For Sale’: The Underground Network of Anarcho-Punk.” In Music Scenes: Local, Translocal, and Virtual. Edited by Andy Bennett and Richard A. Peterson, 168-183. Nashville, TN: Vanderbilt University Press, 2004.

Ignorant, Steve; Pottinger, Steve. The Rest Is Propaganda. London, UK: Southern Records, 2010.

Lake, Steve. Zounds Demystified. London, UK: Active Distribution Publishers, 2013.

Robb, John. Punk Rock: An Oral History. Oakland, CA: PM Press, 2012.

Rimbaud, Penny. Shibboleth: My Revolting Life. Oakland, CA: AK Press, 1998.

Rimbaud, Penny. The Diamond Signature & The Death of Imagination. Oakland, CA: AK Press, 1999.

Rimbaud, Penny. The Last of the Hippies. Oakland, CA: PM Press, 2015.

Savage, John. England’s Dreaming: The Sex Pistols and Punk Rock. London, UK: Faber & Faber, 1991.

 

Fred Perry, Proud Boys, and the Semiotics of Fashion

By Anya Simonian

[Pictured: Traditional style influenced by Jamaicans, Italians, and Ivy League Americans from the 60s.]

Over the past week the Proud Boys, a self-described "Western chauvinist" organization whose members are tired of apologizing for "creating the modern world", have garnered media attention. Along with the disruption of an Aboriginal ceremony in Halifax by Proud Boy servicemen, the group is gaining notoriety for clashes with anti-fascist (Antifa) activists. Additionally, the Proud Boys have been involved with so-called anti-Sharia rallies . In New York, two Proud Boys and one "Proud Boys Girl" recently parted ways with their employers after their involvement with the alt-right group came to light and a social media campaign demanded the businesses take action. Proud Boys have degrees of membership. To become a "Fourth Degree" Proud Boy, aspiring members take part in "a major fight for the cause." Founder Gavin McInnes explained: "You get beat up, kick the crap out of an antifa [anti-fascist activists]," to rise through the ranks.

Much Proud Boy media coverage has mentioned, in passing, the group's "uniform": a black Fred Perry polo shirt with bright yellow trim. The Washington Post's recent article, "The alt-right's Proud Boys love Fred Perry polo shirts. The feeling is not mutual" went further in its attempts to explain why Proud Boys have adopted a shirt that, at first glance, seems best suited for white middle-class dads out for a round of golf or game of tennis, quoting Zoë Beery's piece in The Outline, " How Fred Perry Came to Symbolize Hate ". While both articles offer an overview of the shirt's popularity among Mod and traditional Skinhead subculturists and its eventual cooptation by racist skinheads and neo-Nazis, neither emphasizes the degree to which the brand has long served as a site of political contest between the radical left and the far-right. Since the early 1980s, attempts to associate the brand with right-wing politics have been met with resistance from two main camps: 1.) anti-racist skinheads and 2.) "traditional" (non-racist) skinheads -- both of whom refuse to cede the meaning of the Fred Perry brand to the far-right in the same way that one might fight for the liberation of an occupied space.

The word skinhead most often conjures up images of white hooligans, or a particular aesthetic adopted by neo-Nazis. Yet, what it means to be a skinhead has changed over time. Periodizing skinhead culture is challenging but, broadly speaking, it can be broken down into three eras: the middle to late 1960s period of apolitical, multi-racial working class youth; the 1980s period of White Nationalist cooptation of the skinhead aesthetic and overtly anti-racist and left-wing skinhead political responses to that cooptation; and the period from the late 1980s to the present, in which the meaning of the skinhead culture and aesthetic is continually contested.


Skinhead Origins

1960s skinheads

1960s skinheads

In the late 1960s, the first skinhead subculturists were born of multiculturalism: the fusion of Jamaican "rude boy" styles and music brought to England by Jamaican immigrants in the post-war years, and the working class culture of the English Mods (short for Modernists) who decked themselves out in fine Italian suits and shoes, listened to American soul, jazz, and R&B, and rode Vespa scooters. Mod women sported miniskirts, flats, and sometimes men's clothing. Skinhead style emerged in Britain in the late 1960s as a simplified version of the Mod aesthetic that placed greater emphasis on projecting working class masculinity and a love of Jamaican reggae and ska.


Interpretations

Social scientists took note of these subcultures and worked to explain their meaning in relation to a changing post-war Britain. The seminal work on subculture studies to which all later studies pay homage, or attempt to refute, is Resistance Through Rituals: Youth Subcultures in Post-War Britain, edited by Stuart Hall and Tony Jefferson. Published in 1976, Resistance Through Rituals, as well as the Birmingham Center for Contemporary Cultural Studies (CCCS) from which the work emerged, understood youth subculture in Marxian terms as a manifestation of social, political, and economic change. The historical context for the CCCS interpretation was the post-war period of the 1950s that saw the rise of commercial television, age specific schools, and extended education that brought youth together for longer, more isolated periods of time. Adding to these challenges were the recent violence of war and more fatherless children as a result of war deaths. These factors contributed to the making of an isolated, and later unique subculture of resistance.

Drawing from Italian Marxist theorist Antionio Gramsci, a driving foundational assumption of Resistance Through Rituals is that one or more dominant groups in society hold "cultural capital" and subordinate groups or classes find ways to express or challenge their subordinate experience in their own culture. This dominant culture, according to the CCCS, exists solely within the framework of capitalism, whereas the struggle for "cultural capital" becomes a struggle between those with capital versus those who labor. The dominant culture acts as a hegemon and attempts to define and contain all other cultures, giving birth to opposition from less dominant cultures against this cultural hegemony. Although the less dominant culture (i.e. the subculture) enters into resistance against the dominant culture, the subculture is in fact derived from the "parent," or hegemonic culture, and will inevitably share many of its attributes. For example, working-class culture is considered by the editors of Resistance Through Rituals to be a "parent culture," yet the youth subcultures that arose from it have their own values, uses of material culture (which are often derived from the parent culture but are re-appropriated and given new meaning), as well as territorial spaces. The Fred Perry represents both an appropriation of the parent culture and a territorial "space" where politics play out.

The editors of Resistance Through Rituals write:

Sub-cultures, then, must first be related to the 'parent cultures' of which they are a sub-set. But, subcultures must also be analysed in terms of their relation to the dominant culture - the overall disposition of cultural power in the society as a whole. Thus, we may distinguish respectable, 'rough', delinquent and the criminal subcultures within working class culture: but we may also say that, though they differ amongst themselves, they all derive in the first instance from a 'working class parent culture': hence, they are all subordinate subcultures, in relation to the dominant middle-class or bourgeois culture. [1]

1960s Mod style from the 1979 film, Quadrophenia

1960s Mod style from the 1979 film, Quadrophenia

From this angle, Resistance Through Ritual examines the predecessors of the skinheads -- the Mod subculture of the 1960s which, in its most basic terms, consisted of dressing sharp in the latest high fashion (but only wearing particular high fashion brands, often stemming from styles of those involved in organized crime in 1950s and 60s Britain), hairstyles, soul and rock n' roll music, all-night clubs, riding Vespa scooters, and taking amphetamines. The Mod was all about style, and this sharp style, combined with the "uppers" they took, were cast by the CCCS in terms of opposition to the hippie culture of the day that to many Mods seemed to spell a slow, do-nothing death. This seemingly odd combination of interests was explained in terms of working-class resistance by Dick Hebdige in his contribution to Resistance Through Rituals, "The Meaning of Mod":

The importance of style to the mods can never be overstressed - Mod was pure, unadulterated STYLE, the essence of style. In order to project style it became necessary first to appropriate the commodity, then to redefine its use and value and finally to relocate its meaning within a totally different context. This pattern, which amounted to the semantic rearrangement of those components of the objective world which the mod style required, was repeated at every level of the mod experience and served to preserve a part at least of the mod's private dimension against the passive consumer role it seemed in its later phases ready to adopt...

Thus the scooter, a formerly ultra-respectable means of transport was appropriated and converted into a weapon and a symbol of solidarity. Thus pills, medically diagnosed for the treatment of neuroses, were appropriated and used as an end-in-themselves, and the negative evaluations of their capabilities imposed by school and work were substituted by a positive assessment of their personal credentials in the world of play (i.e. the same qualities which were assessed negatively by their daytime controllers - e.g. laziness, arrogance, vanity etc. - were positively defined by themselves and their peers in leisure time). [2]

As mentioned above, the skinheads were born from a combination of Jamaican immigrant "rude boy" culture and Mod subculture. Originating in the middle to late 1960s, the skinheads were of solidly working-class origin and resented authority and social pretensions. The skinhead community developed at a time of worsening conditions for working-class youth, and the CCCS interpreted this subculture as an attempt to recreate a traditional working-class community. Although the skinheads came from the working class, fewer opportunities meant that they almost acted out or performed working-class values rather than lived them. The early skinheads were intensely aware of their self-image and played up their exaggerated working-class style. They wore Doc Marten work boots, suspenders and blue jeans or Levis Sta-Prest jeans as a way to identify with this style and lifestyle in decline. Yet, they coupled this look with Ben Sherman button down dress shirts and Fred Perry tennis shirts -- a scaled down Mod look -- in an appropriation of neat middle-class style that turned middle-class values on their heads. This tennis shirt, worn by working-class skinheads, became a symbol of solidarity and a new kind of "class."

spiritof69.jpg

At clubs in the evenings the skinheads would often wear suits like those of the Jamaica "rude boys" and dance alongside Jamaicans to Rock Steady and ska music. Anti-racist and traditional skinheads -- sometimes dubbed Trojan Skinheads for their love of Trojan Records, producers of Jamaican music -- look back on this period as a golden age for their subculture. The phrase "Spirit of 69'" which originated in the 1980s is used by traditional/Trojan skinheads as a reference point for what skinhead culture can and should be about: inclusion, racial harmony, and a multicultural celebration of working class culture. Naturally, the CCCS interpreted skinhead solidarity as an act of resistance to a hegemonic order and its particular characteristics felt by working-class kids coming of age in the post-war years. By the 1970s, however, this variety of the skinhead subculture had largely faded away, but elements of it would be revived, in bastardized form, in the following decade.

Within the early skinhead subculture there had always existed a focus on masculinity, or acting "hard" in order project an "authentic" working-class ethos. This masculinity was expressed in the skinhead interest in soccer and the joining of "firms," or soccer clubs that rooted for their favorite teams and often used violence against opposing firms. The "firm" was also an expression of the desire to protect territory and, most importantly, an expression of collective solidarity. With the introduction and quick commodification of punk rock in the late 1970s, a second wave of skinheads was born. These skinheads, connected to the punk scene rather than the ska, Rock Steady, or reggae scenes of their predecessors, still aped working-class style while sporting the Fred Perry brand, yet their music was Oi -- a more aggressive, simplified version of punk that could never go mainstream. Non-racist bands like Cock Sparrer, The 4-Skins, The Last Resort, Sham69, and The Cockney Rejects led the way.

While this second wave of skinheads was at first largely apolitical, their penchant for soccer hooliganism made them prime recruits for England's far-right National Front. The Young National Front (YNF) began to recruit second wave skinheads at soccer matches, appealing to skinhead working-class sensibilities by scapegoating immigrants for the decline of the white working class. By 1979, the YNF had established Rock Against Communism, a music festival featuring white nationalist bands. In subsequent years neo-Nazi bands like Skrewdriver would bring hundreds of disaffected youth into the National Front. Along with this came the adoption of a new skinhead aesthetic that included the traditional Fred Perry or Ben Sherman shirt and Doc Marten boots, but added to it a paramilitary edge that included flight jackets, larger boots, more closely cropped hair, and symbols of white nationalism. This bastardization of the aesthetic and its coupling with far-right politics made its way to the United States in the 1980s.

Anti-racist and traditionalist responses to the aesthetic and political hijacking of the original "Spirit of 69'" skinhead subculture were swift. As historian Timothy S. Brown put it:

Reacting against this trend-which they considered a bastardization of the original skinhead style-numbers of skins began to stress the cultivation of the "original" look, making fashion, like music, a litmus test for authenticity. Violators of the proper codes were not skinheads, but "bald punks," a category to which racists-who, in the eyes of purists, failed completely to understand what the subculture was about-were likely to belong. The connection between right-wing politics and "inauthentic" modes of dress was personified in the figure of the "bone head," a glue-sniffing, bald-headed supporter of the extreme right, sporting facial tattoos, a union-jack T-shirt, and "the highest boots possible." Although the emphasis on correct style was not explicitly political, it grew-like insistence on the subculture's black musical roots-out of a concern with the authentic sources of skinhead identity. As such, it was heavily associated with the attempts of left-wing and so-called "unpolitical" skins to "take back" the subculture from the radical right in the early 1980s. [3]

sharp.jpg

In an effort to "take back" the subculture and its symbols from the radical right, Skinheads Against Racial Prejudice (SHARP) was founded in New York City in 1987. Although anti-racist skinheads and left-wing anti-racist skinhead bands like England's The Oppressed had challenged the far right through song and protest, SHARP represented the first attempt to organize skinheads as a multiracial movement against racist, right-wing "boneheads." SHARP's logo was, in part, the logo for Trojan Records, producers of the Rock Steady and ska music so beloved by those first wave British skinheads. In fashion, SHARP emphasized a return to the early styles of skinhead dress, and sought to reclaim the Fred Perry brand (among others) as a symbol of multiculturalism, working-class pride, and the early skinhead subculture in general. As SHARP spread throughout Europe its growth, at times, led to violent clashes with white nationalist skinheads. The Oppressed led the charge in Great Britain, performing confrontational Oi music that pitted the group and its followers firmly against their racist opposition. For example, in their simple four chord song "I Don't Wanna," singer Roddy Moreno belts:

I don't need no bigotry

I know where I'm from

I don't need no racial hate

To help me sing my song

I don't wanna make a stand

But what else can I do?

I don't wanna be like you

Don't wanna fight your race war

Don't wanna bang your drum

I don't wanna be like you

Don't wanna live like scum

The Oppressed associated themselves with groups like Anti-Fascist Action (AFA) and wrote anthems like "The AFA Song" meant to inspire the skinhead left in its fight against the right -- a fight that often resulted in street battles between rival skinhead factions in Europe:

We don't carry shotguns

We don't carry chains

We only carry hatchets

To bury in your brains

So come on

Let's go

So come on

Let's go

A.F.A.

In addition to overtly anti-racist organizations like SHARP, "traditional" or "Trojan" skinheads in the 1980s and 1990s avoided the political question altogether and instead simply decided to live the inclusive values found in the first wave skinhead movement while celebrating working-class pride coupled, at times, with an occasional soft patriotism. Other smaller groups like Red and Anarchist Skinheads (RASH) formed alongside SHARP that added a heavier dose of left-wing politics to SHARP's anti-racist stance.

Both groups have worn the Fred Perry and both have incorporated the laurel wreath symbol associated with the brand into album covers and traditional and anti-racist skinhead tattoos. The Fred Perry polo then, for them, is an object reclaimed, re-sanctified, and restored to its original meaning.

Throughout the 1990s and 2000s, echoes of these conflicts between left, traditional, and right-wing skinheads continued, though never quite reached the fever pitch the conflict had reached in the 1980s.

The Templars (1996), an Oi band from Long Island, NY

The Templars (1996), an Oi band from Long Island, NY

As we move further into this period of political and ideological polarization, brought on by capitalist crisis, we are seeing old partisan battles reignite. It is no surprise then that the Proud Boys have adopted such a politically-charged piece of clothing for their unofficial uniform. For those with an insiders' view of this decades-old culture war, the Proud Boys' adoption of the Fred Perry polo makes an unequivocal statement: we identify with the far-right uses of this brand. The adoption of the Fred Perry is not lost on Antifa, the Proud Boys' primary political opponents. Fashion, as one variety of symbol system, projects a clear political orientation for those able to "read" the language of what is signified by the brand. As anthropologist Edward Sapir pointed out: "The chief difficulty of understanding fashion in its apparent vagaries is the lack of exact knowledge of the … symbolisms attaching to forms, colors, textures, postures, and other expressive elements of a given cultures. The difficulty is appreciably increased by the fact that some of the expressive elements tend to have quite different symbolic references in different areas."

For those who have adopted or who understand the skinhead subculture in all its variegated forms, the Fred Perry, viewed in certain contexts, sends one of three messages: that one espouses white nationalist politics, far-left politics, or that one is a traditional skinhead who celebrates multiculturalism. For those in the latter two camps there has been a long-standing contest to wrest the symbols of the "Spirit of 69'" from the hands of those who would corrupt them. While "ownership" of a brand may seem trivial or ill conceived, this "ownership" embodies a struggle for agency, space, and the dominance of an ideology through appropriation of contested material culture.


Notes

[1] John Clarke, Stuart Hall, Tony Jefferson and Brian Roberts, "Subcultures, Class and Culture," inResistance Through RitualsYouth Subcultures in Post-War Britain, ed. Stuart Hall and Tony Jefferson (London: Routledge, 1993), 7.

[2] Ibid, 76.

[3] Timothy S. Brown, "Subcultures, Pop Music and Politics: Skinheads and "Nazi Rock" in England and Germany." Journal of Social History 38, no. 1 (2004): 157-78.