By Saheim Patrick
It is ironic that the name of the doomed sub that captivated the minds of Americans this past week, contains the suffix: -gate, a morpheme that has become de facto synonymous with conspiracy theories. The irony stems from the fact that conspiracy theories, or at least the ones that attach -gate to their title, are a direct product of the type of distracting, unified discourse characteristic of our current, US society that has allowed the topic of the OceanGate submersible to thrive.
The story, largely irrelevant for reasons which will be divulged, goes like this: five men aboard a twenty-two foot carbon-fiber and titanium craft, named the Titan, planning to tour the ruins of the famed Titanic shipwreck. At an hour and forty-five minutes into their expedition, contact was lost with their surface ship: the Polar Prince. In the days following, the story and question of whether they were alive or not, left the public reeling, and the media magnates sensationalizing. It is important, for the sake of critiquing the discourse surrounding it, to note that the men aboard paid 250,000 USD each for this trip. This particular detail has stoked a fire in the discussions of the event, namely on Twitter, and has promoted a false dichotomy, a false binary, in talking about the sub. The sides that you can take are presented as: finding the likely deaths of these men a tragic event, or ridiculing and showing apathy towards their deaths. It is not uncommon for a simplification of this sort to happen in modern discourse.
The dominant medium of communication in the US is social media. It is easy to believe it to be the Internet as a whole, but the difference between a technology and a medium must be noted (not only for this clarification, but for our understanding of modern discourse as a whole). Neil Postman’s 1985 treatise on dominant mediums of communication throughout history and television as a medium, Amusing Ourselves to Death: Public Discourse in the Age of Show Business, tackles specifically this difference.
We might say that a technology is to a medium as the brain is to the mind. Like the brain, a technology is a physical apparatus. Like the mind, a medium is a use to which a physical apparatus is put. A technology becomes a medium as it employs a particular symbolic code, as it finds its place in a particular social setting, as it insinuates itself into economic and political contexts. A technology, in other words, is merely a machine. A medium is the social and intellectual environment a machine creates.
In other words, a technology is a machine, and a medium is the use of that machine. It then becomes clear that while the Internet is a dominant technology today, the dominant medium, its dominant use, is social media. And with this in mind, it becomes abundantly clear as to why discourse today is the way it is.
There is a constant, pervasive threat of irrelevance anytime one posts on social media, and I am sure that anyone who has spent more than a few days on any given platform can attest to the rapid speed at which one buzzing topic moves to the next. As a result, arguments, ideas, and discussions are spewed out quick and without any nuance. Actual engagement with the ideas being talked out cannot be risked. In the time it takes you to study, read a book, or to genuinely think about the subject you are so fervent about, there is a new point of mass interest, and you are left speaking into a void which no longer cares to hear what you have to say.
It is then not surprising to me that discourse on Twitter has taken such an extreme split; such a sharp turning away from the simple and foundational idea that multiple things can be true about a given thing at once. It is possible to believe that the deaths of the billionaires aboard the Titan are sad. Objectively, I think if any one of us were in that situation, ignoring of course the circumstances that got them in the situation in the first place, we would be primally and utterly terrified. That is a chilling thought. However, it is also possible to believe, at the same time, that the reaction this has caused in us is utterly terrifying. What is there to happen when people believe that they have to passionately defend billionaires’ sanctity of life? What does this mean for revolution in America?
I will put it this way: we are slaves on a plantation. Our plantation’s master has gone away on a boating trip with neighboring plantation masters. On this trip, an accident happens which leads to our master, and his master friends, dying. If you asked me, a slave, to put myself in the master’s shoes, and to divorce myself from the fact that I as a slave do not even have the resources to take a boating trip, I would surely say that would be a scary moment for me and I may feel your idea of empathy. However, my master has died, his plantation still exists, a new master will come soon to rule that plantation, and I am still a slave. Therefore, that idea of empathy that you have has its limits on me. As well, if there were a group of slaves on the plantation so intensely tore up about master’s death and scolding other slaves for not being as tore up, it would lead me to fear that when the time to fight for our liberation comes, these fellow slaves will not be able to be counted on. It brings into question whether someone is truly for the people; for if you are not staunchly for the people, you are against them.
The even more frightening factor here is that people so loudly championing empathy for the billionaires are not even aware that they are serving capitalist interests. They cannot tell that — by the way that the meticulous, scientific system of capitalism works — anytime you defend billionaires, you are defending capitalism. It is no coincidence that this story was pushed as hard as it was. Within three days of the submersible going missing, a documentary on it has already been filmed, produced, edited, and sent to air. Ask yourself, and I mean seriously ask yourself: why do we not hear the stories of the people who are ruthlessly exploited by billionaires as much as we do this? In that answer is also the answer as to why you will not hear the same people championing empathy for these billionaires, also championing empathy for their victims, whom are countless and suffering daily.
Aside from the political thought that this story may inspire, it is a synecdoche of a larger culture of irrelevant news and information that has been in place for centuries in US. What so many people fail to recognize about this story, and its parts, is that it simply does not matter.
What bearing does this have on your day-to-day life? I am not asking this to say that any story or information that is not directly related to you cannot have value, but I am saying that a lot of the information sensationalized by US media has no actual value, and for a reason.
It is the job of the capitalist system to keep the people subordinated and unconscious. If the system succeeds in doing this, people will blindly practice, uphold, and promote the interests and values of capitalism. For if the masses of people took even the most simple view of capitalism, it would become abundantly clear how unjust it is. A handful of people control and own not only the means of production, but the production, while those who work on these means of production and produce have no stake in where they work and often can’t even access what they produce. It is clear from even this base-level understanding of capitalism that it is a system built on exploitation. By extension, to keep people subordinated, unconscious, and unaware of this, they must remain uninformed; or, better yet, consumed with useless information. As Kwame Ture once put it, “the capitalist system makes the people think they’re thinking, when in fact they are not thinking.” Therefore, when the people waste our time discussing a situation which has no true effect on our lives, convinced that value can be traded for entertainment — and then, at that, discuss without a tinge of nuance, critical thinking, or rhetoric — the capitalist rejoices! This is because all while doing this, the people truly believe we are contributing to an important cultural discourse. Sure, the culture is having discourse, but what is it doing for the culture?
This irrelevant news disguised in a cloak of being relevant is not new. As Henry David Thoreau incisively remarked in 1849:
We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate .... We are eager to tunnel under the Atlantic and bring the old world some weeks nearer to the new; but perchance the first news that will leak through into the broad flapping American ear will be that Princess Adelaide has the whooping cough.
My point is this: if you can tell me five facts about the Titan submersible, or any other nationally syndicated story, but not five about the community directly around you, you are not an informed person, you are a distracted one. And this battle of focusing and reshifting toward real issues and real change is one we must be constantly waging, because capitalism is constantly waging against that.
