The Publishing Problem: Reading Between the Lines of Industry Self-Censorship

By Chris Richards

Republished from the author’s substack.

At first I didn’t know what to make of Judd Legum’s piece on what he calls “Scholastic’s Bigot Button.” It raises some interesting ideas about whether or not a publisher should pander to conservative political biases by allowing them to hide liberal titles. It shows how not offending certain kinds of white people continues to be an important cultural priority. It informs readers of a right wing pressure campaign against Scholastic Corporation, spearheaded by a conservative Christian publisher of children’s books called “Brave Books.” What it doesn’t really engage with is who Scholastic Corporation is and why the company has so much power.

This is important because who Scholastic is, what they do, and the power they have is central to the right wing pressure campaign to which Scholastic is capitulating. At the moment, Scholastic is selling at $37.48 a share. As Judd Legum points out in his article, it is a publicly traded company with more than a billion dollars of market capitalization. What that means in plain English is that Scholastic’s division Arthur A. Levine Books is the original US publisher of JK Rowling and Philip Pullman. Levine himself left Scholastic in 2019 to establish his own company, but Scholastic still handles the back catalog. That means Harry Potter and “The Golden Compass” are controlled by Scholastic here in the US. In addition, Scholastic itself is the publisher of Suzanne Collins. That’s a lot of Young Adult literary culture in one place.

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That’s just one of Scholastic’s four main business lines. Children’s and Young Adult publishing is big money as it is, but the media rights for those books is big money too. Which is why Scholastic Entertainment exists, to develop intellectual property from Clifford the Big Red Dog, to Harry Potter, the Hunger Games, and the Golden Compass, to Goosebumps. There’s a lot of money in this area too, and a lot of power, but this isn’t why Kirk Cameron’s publisher is going after Scholastic.

You see, Scholastic pretty much controls school book fairs. It turns out that schools don’t just hold book fair themselves using decorations made by teachers and librarians. They pay someone to run the book fair for them. Usually that someone is Scholastic Book Fairs. So nearly every time a public school holds a book fair, Scholastic makes a buck. Scholastic also has book fair packages designed to appeal to different schools as different markets. Here is where Brave Books and their pressure campaign targeting Scholastic comes in.

According to its website, Brave Books was founded by Trent Talbot. Dr. Trent Talbot was a practicing ophthalmologist who was so disgusted by “the inappropriate content being pushed upon children”that he just needed to found a right wing Christian kids’ book and YA publishing company to give parents and schools “a wholesome alternative.” So he naturally decided that Kevin Sorbo and Kirk Cameron were the people he should turn to for help. I think of “wholesome” and I immediately want Kevin Sorbo to teach my kids about masculinity, right?

Because being an obnoxious conservative bigot is a brand in today’s America, Brave Books opened its own book club and book fair divisions to compete with Scholastic and chose an openly confrontational marketing tactic. Brave decided to accuse Scholastic of advancing the LGBTQ+ agenda, because we all know that blatantly accusing your competition of wanting to groom parents’ kids is one way to stake out your own recognizable brand. It also makes it clear that you value the thoughts, feelings, and spending money of the Christian conservative market.

This is the basic background of the specific issue that Legum is writing about. I want to be clear about this background before touching on the specifics of his piece and the core problem left unaddressed by his piece. That core problem, imo, is more important than the immediate specifics of what Scholastic is doing under pressure from Brave. The problem is one of capitalism, and of how the fiduciary responsibilities of corporate officers are seen in the modern business culture.

The specifics of this news are simple. In the face of a marketing offensive from a competitor accusing Scholastic of marketing “inappropriate material” at book fairs, Scholastic has introduced an easy button that school employees planning a book fair can use to eliminate any “objectional content” from their school’s book fairs. Naturally the “objectional content” is all about racial inclusion, the lives of Black people like Ketanji Brown Jackson and John Lewis, and teaching kids that LGBTQ+ families are as valuable as traditional Christian families.

It’s important to keep this in the proper context and look at the material underpinnings of what is happening. This isn’t about Scholastic executives being afraid they will be censored by an out of control state governor like Ron DeSantis. This isn’t even about complaints being made by vigilante parents. This is about a corporate competitor of Scholastic choosing to compete by condemning the morality of Scholastic, as a company, in order to try to sell some schools Christian book fair packages. This is the business of capitalism as usual, with Brave Brooks choosing to brand themselves as the “choice for Christians who want their kids to be safe at the book fair.” It’s a marketing gimmick.

When Scholastic adds a button to their system to exclude liberal content to which conservatives might object, they aren’t knuckling under to any public censorship campaign. They aren’t bowing to the forces of a repressive state. No, it’s much simpler.

They are protecting their market share by giving conservative Christian school employees the easy and quick option to keep liberal material out of the book fair. They don’t want to lose market share because the school districts in Texas and Florida go with the conservative book fair option. So they are making sure their interface allows conservative Christian school employees to feel comfortable with their buying decisions.

There’s a conversation that we should be having about corporate control of our “public” education system that we’re not having.

Reject Anti-Intellectualism

By Erica Caines

Republished from Hood Communist.

A disingenuous trend is reemerging, bastardizing concepts of “accessibility” to attack and suppress radical efforts at political education. The focus on consistent ongoing political education is shot down as disconnected from the needs of the people. But these critiques should be seen clearly for what they are: anti-intellectualism masquerading as a faux concern for the elusive “everyday person”. These are not genuine concerns for how people learn (ignoring the array of techniques like creating glossaries, audio recordings of written materials, visual aids or establishing group reading environments), these are attacks on the acts of learning and studying.

As an article in Studio Atao explains, anti-intellectualism is more than “mere hostility towards acquiring knowledge, or the byproduct of the lack of a formal education…it is a pervasive and popular mindset because it encourages us to cling to our most fervently held beliefs, with little or no supporting evidence.“ 

We are in the midst of a propaganda war. As such, the growing insistence on collapsing the structure and institution of academia with intellect and literacy (i.e. anyone who appears to be literate or “smart” are said to be beholden to the academy) feeds into anti-intellectualism, which mis-characterizes reading and study as elitism. 

After years of this narrative, the intellectual dishonesty about the necessity of reading is firmly being spearheaded by supposed leftists and prominent progressive figures. In a Vanity Fair article, Alexandria Ocasio-Cortez remarked, “When people say I’m not Socialist enough, I find that very classist. It’s like, ‘What—I didn’t read enough books for you, buddy?’”.  AOC weaponized anti-intellectualism to subvert any and all criticisms of her support of US imperial aggression against sovereign global south nations decrying reading as a pastime of the elite and depicting foreign policy as too worldly for “the everyday person.”

The pushback against engaging theory is the summation that reading does not tackle one’s immediate needs under the primary contradiction of imperialism. Yet, books like Robin DG Kelley’s Hammer and Hoe: Alabama Communists During the Great Depression gives great detail to how sharecroppers with little to no formal education engaged Marxist theory. The Black Liberation Army Study Guide, written and studied by lumpenproletariat and poor working class African youth expounds on how to put theory into practice. What of the many African revolutionaries that have centered political education to successfully carry out revolutions like Amilcar Cabral, Samoa Machel, and Thomas Sankara? What of the expansion of a literate masses post-revolutions because it was centered in the “new society”, like in Cuba, Grenada and Nicaragua? Or the emphasis on literacy during the reconstruction period post civil-war that served as a catalyst for what would become the civil rights movement as detailed in Ibram X. Kendi’s The Black Campus Movement: Black Students and the Racial Reconstitution? 

When 54% of U.S. adults 16-74 years old – about 130 million people – lack proficiency in literacy, reading below the equivalent of a sixth-grade level, the aggressive anti-intellectualism increasingly growing online and spilling over should be cause for alarm. Anti-intellectualism is not simply informed by reactionary opinions, but shapes, constructs and upholds the ideas of those in power— the ruling class— ultimately undermining new knowledge and new ideas as “irrelevant”. This ultimately undermines our organizing capabilities. It is a counter-revolutionary agenda being cloaked under  the language of “accessibility”. As a result of that rejection, there has been an ushering in of unprincipled and reactionary opinions all given validity because it’s how someone feels.

The distortion of “accessibility” is evident through the prevalence of political education via memes, as well. Online, slides of bright words on carefully picked colorful Canva app backgrounds or a sassy 69 seconds or less AAVE spouting breakdown of current events becomes a substitute for historical and dialectical materialism. Nothing needs to be cited, it just needs to be emotionally appealing. So one can engage in hashtag activism and make claims about nations in the crosshairs of western imperialism without providing anything more than thoughts and opinions on the matter. They are not required to make a full argument, provide primary sources or define anything.  But because it is made “accessible”, it is taken in as fact and spread around like wildfire. 

It is a critical matter in organizing when aggressive anti-intellectualism is being normalized as radical. It speaks directly to our conditions as colonized Africans in the confines of the empire that applauds and encourages anti-intellectualism through a bogus colonial education system. It also speaks directly to the global north/ western chauvinism that is deeply embedded in this society of people who have never carried out a revolution, are nowhere near organized to carry out a revolution, very loudly opinionated on what it would take while refusing to read, study and engage revolution and its class characteristics. These actions are the remnants of a collectively non-literate people.

Surely colonized Africans have an understanding of their conditions to the extent that the US is a racist nation and thus acts accordingly. What is not understood are the ways that a grounded political education expands on the US not only being a racist nation, but a settler colonial one and what that means, how that manifests, and how we should organize to stop it. Logically, of course, one can understand that the pressure to survive under domestic imperialism interferes with the ability for many to understand what they are facing through collective political education and organizing. The material conditions are dire and need solutions, but much of the reason our conditions keep worsening is because we are collectively not nearly equipped to comprehend and verbalize the causes of our conditions that (collective) reading and organization helps us better understand and fight to win.

“There’s no such thing as neutral education. Education either functions as an instrument to bring about conformity or freedom.”

Paulo Freire, Pedagogy of the Oppressed

Erica Caines is a poet, writer and organizer in Baltimore and the DMV. She is an organizing committee member of the anti war coalition, the Black Alliance For Peace as well as an outreach member of the Black centered Ujima People’s Progress Party. Caines founded Liberation Through Reading in 2017 as a way to provide Black children with books that represent them and created the extension, a book club entitled Liberation Through Reading BC, to strengthen political education online and in our communities.

What Should the Left Do Now? Study.

By J.E. Karla

Everyone on the left is asking what we should be doing right now, but nobody wants to hear that we ought to be studying more. That’s tough, because strategic collective study is always one of the most valuable things we can do with our time — if it’s done right. It is a clear, concrete project that can generate real victories quicker than you might think. 

Why Study?

Can we discern how and why capitalism is a bad thing, or are its wrongdoings random and mysterious? If it is a mystery, and we can’t understand it or change it — then we can’t be revolutionaries. 

If, on the other hand, capitalism operates in understandable ways, then we could — in theory — disrupt it. In that case we need to know the system’s history, its predictable trajectories, and what has worked — and not worked — in stopping or slowing it down before. Blowing that off in the name of “pragmatism” would be like going to a dentist who thinks their high school shop class taught them everything they need to know about drilling your teeth. 

To put it another way, we can either study theory or continue to be the victim of forces we choose not to understand. 

When Should We Study?

Check out this video about Naxalite guerillas in India. See what happens at 5:30 — these comrades from one of the poorest places on the planet, with very little formal education, find the time to read Marx, Lenin, Stalin, and Mao. We should fight back against any liberal notion that poor people aren’t smart enough to study theory — workers, peasants, prisoners, and the poor have done this study for centuries now. 

One of the best guidelines revolutionaries have discovered over all those years: prioritize study following any significant defeat. 

Mao developed the theories that led to China’s liberation during and after the Long March, Lenin cracked the code of proletarian revolution while in exile, Marx and Engels spent their lives exploring the failures of the 1848 revolutions and then the Paris Commune. The US left has not had a meaningful victory in decades, and huge swaths of us got hoodwinked by the Democratic Party — again. This is the time to dig in and see what we missed, and to make sure we stop making the same mistakes over and over. 

How to Study 

First, study collectively. Communist study is not an academic exercise, it is a preparation for action. The group you study with is a ready-made nucleus for organizing. Also, studying by yourself makes it more likely that you will persist in error — the more minds you bring together, the less likely you are to end up thinking things that make organizing harder. 

Second, make accountability your highest priority. Collective study makes it easier to get through tough material, but it only works if everyone does their part. The words “I didn’t finish the reading but…” should be anathema in your study group. Help people that start falling behind, but If you don’t have the discipline to read a book, how will you ever make it through a revolution? 

Third, focus on the theorists whose ideas won. Yes, capitalism is back in power pretty much everywhere, but the Russan nobility and bourgeoisie Lenin and Stalin defeated or the Chinese comprador class destroyed by Mao did not come back — they don’t exist anymore. That’s more than any of their anti-communist critics can claim, and if we aim to defeat capitalism we should learn what's worked and what hasn’t. 

All of them were inspired by Engels, so try this. Message five trusted comrades right now and find a night you all have free three weeks from today. Send them this link and congratulations — you’ve organized a communist political project. If you need to break it up into a few sessions, that’s okay. Balancing capacity and the work that needs to be done is called strategy, and it’s how we’ll win.

Finally, remember that our study should never be aimless. Each session needs a facilitator to guide the discussion towards the most important questions of all: how does this help us understand our own conditions, and what does it suggest about possible ways to change them? Follow the study and the discussion into action, then consolidate what you learn in documents the rest of us can read. Repeat until we’ve smashed the state. 

This is How We Win

Bernie Sanders signed up one million volunteers. Imagine if 10 percent of them gave up on bourgeois politics and made revolution a real priority. 100,000 new communists could form 10,000 to 15,000 study circles, each of them sharpening their understanding of capitalism into real political weapons. 

They could go into thousands of communities and use their knowledge to organize the disorganized, to help proletarian people fight for themselves. Imagine if they shared their discoveries with one another, and through collaboration and debate created a growing, thoughtful, strategic communist movement in the heart of imperialism. Imagine if the capitalist state deepens its current crisis at the same time.

The outcomes would be unpredictable, but one becomes a real possibility: revolution. Without study, that is impossible, which is all the reason we need to focus on organized, collective study right now. There’s nothing more pragmatic we could possibly do.

Media Monsters: Militarism, Violence, and Cruelty in Children's Culture

By Heidi Tilney Kramer

"10 percent of any population is cruel, no matter what, and 10 percent is merciful, no matter what, and the remaining 80 percent can be moved in either direction." 

- Susan Sontag

Who ever thought there would be torture scenes in G and PG rated American children's films or that a video game would allow one to feel the rush of killing? Who would have imagined in their worst nightmare that the Disney corporation would try to trademark "SEAL Team 6," especially right after this elite military group killed Osama bin Laden, so they could use it for toys, Christmas stockings, and snow globes? Or that a child would write a few loving words on her desk and be arrested in front of her classmates? Who could have believed that the U.S. would torture real children in the "war on terror" campaign?

Consider that there are now only five big media conglomerates controlling over 90% of everything seen and heard. Media in the U.S. is engaging in post-9/11 rhetoric even in the world of children. Seeing little Boo, the toddler who can barely speak in Monsters, Inc., strapped in the torture chair - equipped with holes in the seat's bottom like electric chairs have for drainage of bodily fluids - convinces us to look closer at what American kids and children the world over are watching as their purported entertainment.

As cartoon images of militarism and prison fill children's heads, the school-to-prison pipeline is active in the schools of poor neighborhoods and those of color mimicking the prison system - and these children have largely been slated for a life in prison or the military. Pushing students out of the classroom and into the criminal justice system - often for minor offenses such as getting behind in their homework! - is as disturbing as the JROTC instituting programs on the middle school level as a way of getting especially inner-city, racially targeted recruits.

This is against the U.N.'s Convention on the Rights of the Child's (C.R.C.) Article 38: "Children under 15 should not be forced or recruited to take part in a war or join the armed forces...The Convention's Optional Protocol on the Involvement of Children in Armed Conflict further develops this right, raising the age for direct participation in armed conflict to 18 and establishing a ban on compulsory recruitment for children under 18." The United States, along with Somalia and South Sudan, refuses to ratify this document under the guise of parental rights, but that decision allows the following problems: 21% of U.S. children are living in poverty; the U.S. is the only high-income country not to grant paid maternal leave; and the U.S. is the only country in the world sentencing under-18-year-olds to life without parole. These infractions are all against the C.R.C. Over twenty-five years old, the document will never be ratified by the United States because it interferes with business as usual, and Michael P. Farris, president of Parental Rights, actively fights the treaty. His group fears that, if instituted, "[a nation] would have to spend more on children's welfare than national defense." As the old saying goes, "It will be a great day when our schools get all the money they need and the Air Force has to hold a bake sale to buy a bomber." The grand total in 2013 for U.S. Homeland Security and National Defense was an astounding $931 billion, or nearly $1 trillion, and part of the funding has come from cutting the school-lunch program. China has the next largest military budget, estimated at $136 billion.

Yet the propaganda continues...The Incredibles shows the 9/11 trope of a plane bent on destruction heading toward a U.S. city while the entire family ends up on the torture rack; the film also shows Mr. Incredible blasted by viscous bubbles similar to new, real-life (theoretically) less-than-lethal incapacitant sticky foam weapons being proposed for crowd control in the U.S. and abroad. And what are the children to think when their beloved Buzz Lightyear - a friend to all for two of the three films - is tortured, his personality changed, and he becomes, in Toy Story 3, prison guard for the cruel overlord in the surveillance-laden dystopia?

Children's beliefs about others are molded from a young age - just think how characters in Aladdin contributed to persuasion for the first Gulf War as even children came to see the Arabic world as mean-spirited. Henry A. Giroux explains that Disney not only included offensive language toward the region in this (and its follow-up) film, it didn't even bother to write actual Arabic where it was called for in the film, instead choosing to scribble the substitute of nonsensical scrawl.

In addition to death language, war scenes, and general barbarism, there are other disturbing depictions in G and PG rated children's movies. Nearly all African-American characters have an inner-city vibe as we see in Turbo. Often Spanish-speaking characters are presented as poor and lazy or loud as observed in the aforementioned and in Open Season. Women are shown as either "bitchy" or subservient. If you want evidence, just watch Beauty and the Beast - it's a primer for women to learn how to endure an abusive relationship (as in, "If I'm just nice enough, he'll come around"). Or watch how Ratatouille presents a woman as psychotic. Native Americans are depicted as mysterious and speak monosyllabically, as seen in Rango. Children themselves are presented as either endangered or as monsters, sometimes both, as is the case in both Toy Story and Nanny McPhee. Guns, cruelty, and bullying are in just about every kids' film in the U.S., but the Motion Picture Association of America doesn't care that the violence component is through the roof as long as no one hears cursing or sees drugs or alternative lifestyles.

How are people affected by that last one? Ritual ridicule in a brutal gender binary system is largely responsible for the mass school shootings. Our definitions of what it means to "be a man" are injected early on. Seeing Ken - depicted as supposedly effeminate - bullied and threatened by Barbie in Toy Story 3 tells boys to be wary of having nice hand-writing or any other purportedly feminine behavior. There are many, many examples of gender policing in American kids' films - take how the minion is teased for wanting affection in Despicable Me as just one example.

Meanwhile, over 6,000 were killed from the U.S. drone assassination program in Somalia, Yemen, Iraq, Afghanistan, Pakistan and Palestine in 2015 alone - some of the victims are children and 90% of victims are innocent bystanders. You won't see this on American TV or in the country's films. The U.S. veteran homelessness rate is appalling - and suicide rates among armed services veterans and active duty personnel have sky-rocketed. You won't see this either. The world is grappling with how to handle refugees from the fashionably long-lasting wars amid - and aiming specifically for - civilians. You'll see the refugees but no coverage of why these victims are fleeing. You won't hear the name Omar Khadr, a 15-year old Canadian citizen tortured by the U.S. or that of 14-year old Chad-citizen Mohammed El-Gharani who suffered the same fate. You won't see coverage detailing that those of Arabic/Islamic origin or background rounded up in the U.S. after 9/11 were ALL found innocent. Instead, you will see over 900 mostly Hollywood films vilifying these groups over the past century so the military-industrial complex has an eternal "enemy."

U.S. children are busy at school being patted down and going into lockdown mode, learning how to kill from video games, repeating cruelties learned from their films, and watching playground fights on YouTube, while American tax dollars are hard at work being used for nationalistic ceremonies at pro sports events and censoring directors who don't promote "patriotism." That citizens shudder at fellow hijab wearing citizens shows how the U.S. public has been sucker-punched.

We are undergoing a paradigm shift of monumental proportions wherein some are awakening to possibilities on a dimming horizon. Doing so has never been more imperative because our very survival depends on seeing what is true: that we are more alike than we are different and that the "have nots" have a my-voice-matters stake in which way life proceeds. It is time for us, "the 99%," to stand against the media and political giants engaged in separating us from one another. God bless the whole world: NO EXCEPTIONS.

"Of course the people don't want war...That is understood...But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them that they are being attacked, and denounce the peacemakers for lack of patriotism and exposing the country to danger. It works the same in any country."

- Hermann Goering (at the Nuremberg trials)

Heidi Tilney Kramer is a mom and independent scholar focusing on Critical Children's Studies and U.S. Media. She has written two theses: "Visionary of Control: The efficiency, expertise, and exclusion of Alexander James Inglis," which reviews elitist changes made to the U.S. education system during the Progressive era in order to ensure a stable workforce - said changes resulted in sexist, racist, and classist policies which continue in the modern world; "Monsters Under the Bed: An Analysis of Torture Scenes in Three Pixar Films" highlights the ways in which torture is framed in G and PG rated films - as state/corporate control in Monsters, Inc., the prison/concentration camp theme of Toy Story 3, and the 1960s spy thriller trope used in The Incredibles. She lectures and teaches about childhood in the U.S. Her recently released book, Media Monsters: Militarism, Violence, and Cruelty in Children's Culture, available through Amazon, explores the history of propaganda and exposes the powerful forces pouring billions into influencing children with militaristic, violent, and cruel images at increasingly younger ages. Her quest is two-fold: 1) to identify negative messages children are receiving in their formal training and entertainment (and she would love for you to send her any examples you find), and 2) to uncover the ramifications of being conditioned to accept cruelty. Her latest project is the analysis and categorization of the entirety of American children's films. There is a Facebook page, Media Monsters R Against Kids, as well as a website, mediamonsters.us. She can be reached at: megamediamonsters@gmail.com or mediamonsters2016@gmail.com.