By Zoe Thomas
Republished in modified form from The Michigan Specter.
Fifty years ago, people encountered leftist thought primarily through activism, published works, and educators. In recent years, however, this has changed drastically. Today, for better or worse, the internet is the primary means through which leftism is disseminated and consumed.
As a vehicle for spreading progressive ideas, the internet has largely been a democratizing force. Ideology is no longer solely the terrain of a relatively educated, elite vanguard. These days, you do not need to enroll in a class or even buy a book to learn about socialism. The information is freely available online and thus far more accessible to the average person.
Of course, more traditional, academic sources are available online, which does increase access to the scholarly writing of Marx and Marxists. However, this kind of literature can be intimidating and largely inaccessible to some people. Theory written centuries ago, or even modern theory written by academics, can even represent another language that enforces a kind of class divide along educational lines. To combat this and reach a broader audience, many modern leftist creators present similar ideas in a more entertaining, comprehensible way.
Their efforts have gone a long way toward demystifying leftist ideas. This has allowed hisorically-obscured views to filter into the mainstream. But the new brand of leftist content isn’t just more accessible; it is also more relevant to the average person. Rather than just presenting centuries-old ideas, socialist creators are applying them to contemporary issues to foster practical social consciousness.
As leftist creators gain a foothold online, they are counterbalancing the conservative skew of platforms like Twitch and Reddit. And having such content in these spaces matters. It challenges the right-wing media monopoly head-on and obstructs dangerous pipelines that threaten to brainwash vulnerable young people with reactionary and regressive ideology.
But new leftist media is not without its flaws. While simplifying complex issues can be helpful, creators too often oversimplify them for marketing reasons. Moreover, some creators cultivate troubling cults of personality, touting their opinion as fact and punishing intracommunity dissent.
Indeed, many of the new left-wing personalities are of questionable moral character and frequently engage in blatant hypocrisy by clout-chasing. Of course, there are levels to their indiscretions, ranging from the purchase of expensive sports cars to using racial slurs in an attempt to win over the Right.
Perhaps the most worrying trend in new leftist media is that much of it falls prey to debate culture. Progressive commentators frequently engage with the arguments of their mainstream opponents, creating an industry of “responding to the Right.” But this approach mostly fails to win hearts and minds. Instead, it usually redounds to a battle of wits that leads nowhere.
When two career commentators debate online, it can give the appearance of real people having a conversation in which both parties listen and consider one another’s ideas. Yet, in these fabricated interactions, they both always come out on top, profiting off of important political issues that affect people’s lives. This is yet another area of politics where monetary incentives are a thoroughly corrupting force.
Although the benefits of exposing more people to leftist thought with social-media tactics are incredibly valuable and important, the manner in which it is being done leaves a lot to be desired. To be successful and remain true to its cause, online leftism must not just “fight the Right,” but exist independently from it, so as to promote the people and ideas that have given the movement its power.
Zoe Thomas is an undergraduate studying political science at the University of Michigan and a staff writer for The Michigan Specter.
