By Oskar Kaut
Amidst America’s increasingly polarized political climate, there has been growing concern regarding the emergence of reactionary groups that display cult-like behaviors and tactics, posing vital questions about the impact these groups have on individuals as well as mainstream political discourse. Cults can be broadly defined as groups or movements that share a set of philosophical, spiritual, or political beliefs that are by and large considered to be extremist or deviant by mainstream society. On the other hand, the label “reactionary” is typically given to individuals or organizations that oppose social change and desire a return to “traditional” values and practices. Such beliefs have been on the steady rise for several years, and the conception and popularization of affiliated organizations and movements have followed (Rodrik 162). Many fringe reactionary groups such as the Proud Boys and Patriot Front have come under scrutiny for some of their practices, which are often highly secretive and can involve physical and psychological manipulation (Ashland 37). In recent years, there has been a concerning rise of far-right movements worldwide, providing an opportunity for reactionary groups to amplify their message and reach a much larger audience. Many of these groups display clear cult-like behaviors, as demonstrated by their deference to authority and distorted sense of reality. These groups often use anti-communist rhetoric to infiltrate mainstream political discourse, which serves as a gateway to legitimizing and normalizing the extremist ideology of far-right cults. Resultantly, it is crucial to recognize and address the presence of these cults within right-wing movements and the impact their rhetoric can have on broader society.
A cult is a group or movement centered around a given (typically extremist) belief system that uses coercive tactics to maintain its hold over followers. Sociological research has shown that cults utilize tactics of social influence in order to manipulate their followers into submission (Corvaglia 9). Morton Deutsch and Harold Gerard divided the concept of social influence into two subcategories. Informational social influence refers to humans’ intrinsic desire to be “right”, whereas normative social influence refers to the desire to be liked by others. Both of these concepts can be aptly applied to cults. Cults use normative social influence (known colloquially as “peer pressure”) to recruit new members. In an increasingly isolated society, cults offer some individuals an opportunity to be a part of something that they see as larger than themselves. The propagation of this form of influence can lead to cult members partaking in practices that they would normally oppose in an attempt to gain favor with other members (Deutsch & Gerard 14). Similarly, in a world where misinformation is increasingly rampant and it can be difficult to know which sources to trust, cults make use of informational social influence to develop genuine conformity to their beliefs and practices. Cults attempt to create a hegemony of “accurate information” for their followers, thus justifying even private conformity in which individuals truly believe that the group is right or justified in their struggle (Corvaglia 18).
Many reactionary organizations and movements embody the aforementioned cult characteristics. Stanley Milgram’s classical experiments in conformity shed light on the willingness of individuals to obey those whom they view as authority figures and perform actions that go against their own conscience (Slater 32-63). The experiments found that test subjects were willing to administer increasingly severe electric shocks to another person (who they believed to be a fellow test subject) even to the degree where they believed the shocks to be lethal. Reactionary cults (like other cults) often exert substantial social influence over their members and rely on a hierarchical structure of authority that leaves them vulnerable to pressures similar to those exhibited in Milgram’s experiments. Oftentimes–as can be seen in the cults of personality surrounding Gavin McInnes within the Proud Boys or Nazi-collaborator Stepan Bandera in Ukrainian nationalist organizations–members of far-right movements are subject to pressures to conform to the extreme beliefs and practices of groups under the direction of authoritative leaders (Rabotyazhev 525). In many ways, this demonstrates the presence of normative influence within reactionary groups and movements. Moreover, members of fringe right-wing movements are also frequently subject to constant messaging from the group’s ideological leaders and even cut off from external sources of information (Jurg & Tuters). This can be clearly seen as an application of informational social influence, in which far-right organizations appeal to their members’ intrinsic desire to be right by bombarding them with their subjective version of reality accompanied by statements such as “facts don’t care about your feelings”. The intent of this process is to present their extreme viewpoints as objective truths that cannot be challenged, thereby working to shift members’ worldviews over time. The existence of such cult-like behavior in reactionary groups and movements presents real issues for mainstream society as the prevalence of these cults continues to grow.
In recent years, the presence of reactionary groups has risen sharply both in the United States and globally (Rodrik 162). The attention given to these cults has also increased in the wake of sustained political polarization and social unrest. Large rallies such as the 2017 Charlottesville “Unite the Right” march and the January 6th, 2021 attack on the United States capitol demonstrate the power that these fringe movements now hold as well as their capacity for violence and contribution to the erosion of democratic norms and social stability. The prevalence of right-wing cults can also be seen through the drastically increased proliferation of disinformation and conspiracy theories. Now more than perhaps ever in modern history, mainstream American politics are characterized by a general rejection of the notion of objective reality (Bleakley 1). One of the main causes of this rejection can be attributed to the prominence of echo chambers among political extremists on social media, in which aligning beliefs are reinforced and dissenting viewpoints are actively suppressed (Bleakley 12). This phenomenon hints at a bleak reality: the influence of reactionary cults and movements is not limited to their own movements. Rather, their extremist views and tactics can be observed slipping into mainstream political discourse.
The growth of reactionary cults within far-right politics has drastically influenced mainstream political discourse. These cults both directly participate in mainstream political campaigns and employ a number of more indirect methods to influence political dialogue. As previously mentioned, the rise of fringe, right-wing cults has coincided with a sharp increase in the prevalence of disinformation and harmful conspiracy theories (Bleakley 2). Reactionary groups have used their growing platforms to disseminate propaganda promoting their fringe ideology and undermining that of their political opponents. Much of this is centered around tactics of fear-mongering in an attempt to create a feeling of urgency for action. Additionally, fringe-right cults are able to methodically slip into mainstream political discourse through media coverage of contentious issues as well as through the actions of individual politicians. Over the past several years, a large number of far-right politicians have adopted language that echoes the beliefs held by reactionary cults in attempts to appeal to certain voters. For example, both Rep. Marjorie Taylor Greene and Rep. Lauren Boebert are former followers of the QAnon cult and continue to espouse much of the same rhetoric supported by the group today, even as they hold some of the highest elected offices in the country. Powerful politicians and media figures’ adoption of framing similar to that propagated by reactionary cults has led to a dramatic shift in the “Overton Window”—the frame of what beliefs are considered socially acceptable within mainstream society.
The Overton Window is a concept designed to describe the range of ideas that are considered largely acceptable within conventional society at a given time. Joseph Overton (for whom the term is named) conceptualized that ideas outside the window (i.e., politically unacceptable) may later fit within the realm of acceptable ideas because the “window” can “either move or be transformed in size” (Oleksandr 52). It is through this process that reactionary cults are able to slip their ideas into conventional political discussions. Even over relatively short periods of time, one can observe how views that were previously unthinkable become widely adopted within the mainstream. Similar to the concept of the Overton Window is that of deviance, which refers to the idea of departing from generally accepted standards present in society. According to Hewitt, “Deviance…represents a real or imagined threat to social order, and the deviant is accorded a special and discredited position in relation to it,” (214). Thus, views outside of the Overton Window at a given point in time typically also fall under the umbrella of deviant views. The concepts of the Overton Window and deviance (and the relationship therewithin) are crucial to understanding the strategic importance of falling within the views accepted by mainstream society for far-right organizations. As Zuckerman puts it, “Stray outside the sphere of legitimate debate into the sphere of deviance, and your position becomes invisible to mainstream media dialog,” (16). Essentially, in order to reach a larger audience, reactionary cults have to struggle to fit within the established norms of society at any given point in time. Because of the tactical need to infiltrate mainstream political discourse, many right-wing, reactionary cults seek to normalize their own viewpoints by falsely equivocating their views with those held on the left.
Reactionary groups often use anti-communist rhetoric to slip into mainstream political discourse by framing their opposition to communism as a defense of democracy, individual liberties, and freedom. One of the simplest means by which fascists can achieve their ultimate goal of consolidating power is by utilizing anti-communism as a tool to create a common enemy. By depicting socialism as a threat to national security, reactionaries can silence opposition, suppress meaningful dissent, and legitimize their authoritarian system. Another means by which reactionary groups seek to utilize anti-communist rhetoric is to equivocate fascism (and oftentimes Nazism) and communism. This is of course, on its face, absurd: while communism promotes the seizure of the means of production by the workers (Marx & Engels 38), Nazism is characterized by its emphasis on racial purity and antisemitism. The false equivalence of communism and Nazism is often propagated by far-right cults and media figures alike as a means to both discredit left-wing ideas and shift the Overton Window in favor of their own ideology. Making the comparison between communism and Nazism serves to downplay the severity of the crimes of one of the worst atrocities in human history and silence legitimate criticisms of capitalism and neoliberalism. The conjoined propaganda tools of finding a common enemy around which to unite and equating communism to the atrocities of Nazism allow reactionary cults to both delegitimize leftist movements and slip their own beliefs into conventional political discourse, ultimately serving their own end goal of consolidating power within mainstream institutions.
Fictitious tropes equating communism to Nazism have been widely disseminated and adopted within transnational mainstream political discourse, perpetuating misinformation, reinforcing negative stereotypes about leftist political movements, and legitimizing the views of reactionary cults. While the degree to which such attempts varies, in some parts of the world (especially in former Soviet states), reactionary cults have been able to “...[capitalize] on decades of anti-communism mainstream discourse built-up to develop a full-blown populist radical right narrative and politics,” (Popescu & Vesalon 5). In practice, this means that fascist sects such as the AUR in Romania and the OUN/UPA cult in Ukraine have been able to normalize their own beliefs and have massive impacts on public opinion and public policy (Crstocea). As previously discussed, cults have a tendency to rely on (among other things), informational social influence. In many instances, this can include followers accepting blatantly false information and shaping their perceptions of reality around lies (Corvaglia 9). Naturally, it’s not difficult why it would be undesirable for distorted worldviews to slip into mainstream politics, but in many instances, it already has. One such example can be seen in The Black Book of Communism (Courtois et al, 1999), which coined the “100 million deaths by communism” myth that has since been thoroughly debunked (Francois et al 4). Despite being categorically disproven, this myth is still perpetuated within mainstream conservative (and even many liberal) circles. As the views of reactionary cults with distorted worldviews gain traction within mainstream political discourse, they are enabled to both expand their influence and increase their numbers.
The presence of anti-communist rhetoric in mainstream political discourse has led to the growth of reactionary cults characterized by informational isolation and a deference to authority. The use of anti-communist rhetoric fosters an atmosphere of apprehension and widespread suspicion toward leftist ideologies, which renders individuals more vulnerable to the perspectives of reactionary groups. The fear-mongering and demonization of communism that has pervaded Western political discourse for decades has created a fertile breeding ground for reactionary cults and movements that espouse radical anti-communist ideologies. These groups oftentimes promise protection against a supposed communist threat and frame themselves as protectors of freedom and traditional values. By stoking fears of a communist takeover of institutions, these cults and cult-like movements are able to tap into the anxieties of ordinary people who are disillusioned with mainstream neoliberal politics and searching for a sense of belonging and purpose. Further, the adoption of fictitious anti-communist tropes by mainstream political leaders and media figures can also serve as a means of legitimizing the views of these movements, leading to a further increase in their membership and influence. As reactionary cults continue to gain traction in mainstream political discourse, the consequences of anti-communist rhetoric are becoming increasingly evident. The aforementioned groups are given steadily more and more massive platforms to promote fringe ideologies and often resort to violence, as seen in the 2017 “Unite the Right” rally in Charlottesville, North Carolina, and the storming of the United States Capitol on January 6th, 2021. Additionally, the dissemination of anti-communist disinformation and conspiracy theories among these cults creates a pipeline toward radicalization and a complete rejection of objective, factual information, facilitating the exacerbation of societal divides. The normalization of radical, anti-communist rhetoric also perpetuates narrow-minded perspective ideologies, discouraging both critical thought and nuanced discussions about complex societal issues. In conclusion, the prevalence of anti-communist rhetoric in mainstream political discourse has led to a sharp rise in reactionary cults, posing a threat to the very institutions that underpin Western so-called “liberal democracy”. Acknowledging and rectifying the adverse consequences of the normalization of anti-communist rhetoric is vital in averting the proliferation of reactionary cults and the further degradation of the material conditions of everyday Americans.
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